Shop Makeover

I got side tracked yesterday and started reading the Shop Makeover series in The Storque. I’ve now let everything else slide and have been working away on cleaning up my shop. I changed my banner, avatar, worked on tagging my items and am slowly changing my photos so that they look cohesive with my brand.

There was a photo hint about keeping the backgrounds the same that I thought was brilliant. I carry a lot of different styles & items, but now I feel like my shop looks like everything belongs there. I’ve been struggling with having a specific “look” in my shop and have thought about only having cards to keep it “clean” but I think the background is the answer to my struggles. So simple! Why didn’t I think of it earlier? I have a ton of item images to change, but I did the ones you see first so you can already see how fresh that simple change makes everything look.

One of the reasons I did this is because I’m opening a Lollishop in November and I have decided to move all my sweet stuff to that shop and keep my Etsy shop more about illustration and cards. I think the new look reflects that.

I also put a bunch of new holiday cards up in the shop today. Many of the illustrations will look familiar, but as I get better with Photoshop, I’m redesigning my cards. It’s amazing how different a card can look with a little graphic design added to it. Take my Thanksgiving card for example:



I also added some topaz colored crystals and made the envelopes extra special. You can buy the new cards here.

So what do you think? Do like the new & improved shop?

8 Responses to Shop Makeover

  1. KARA says:

    well look at you miss poshy, love the new banner – I am off to check out the new shop.
    Loving the new card design and how gorgeous are those envies – yummy.
    Sorry I haven’t been around I hope you are ok ?
    Lollipop shop woohoo how exciting, can’t wait to see that too.

  2. Tami Bayer says:

    Your shop is fabulous! Love the cohesive look you have. Thanks for the heads up on this storque tutorial. I’ll be working on mine now 🙂

  3. Looks great!–adorable Etsy banner!
    I saved that article but haven’t had a chance to peek at it yet.

  4. Tara says:

    I really like the continuity of your pictures’ backgrounds — the bold (seasonal!!) colors look great with your soft pictures. It streamlines the shop and ties them all together wonderfully.

    Looks great!

  5. Michelle says:

    As I said before, It all looks so great!

  6. Susie says:

    Your colors are great.. esp for the fall. Nothing like putting it all together and sitting back and enjoying what you’ve accomplished
    well done, LB

  7. After reading this great post, I’m all inspired too! Your shop (and your blog) are wonderful.

  8. KayEllen says:

    Just darling!!!


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