The Neurotic Crafter: A Lesson In Branding

A Lesson in Branding

I am the love of child of Martha Stewart and Woody Allen.

On one hand, I'm a crafter extraordinaire and a lifestyle expert building a professional empire. I am calm and all business on the outside. I am always on the lookout for great recipes and crafty inspiration. Yep, a regular old chip off the Martha Stewart block.

Then there's the traits I get from my "dad". I am anxious, nervous, a bit obsessive, with a sarcastic sense of humor, and a dry wit.

Homemade Orange Cleaner

On this blog, you tend to see the Martha-side of me rather than the Woody. But he's always there, always lurking and contributing to my inspiration. You know the recipe for the homemade cleaner I shared with you? Here's how that went down inside my head.

Woody: "Germs are everywhere. They can kill you and/or make you very sick. If the germs don't get you, the synthetic chemicals in traditional cleaning products will."

Martha: "Let's make some natural cleaners and put them in decorative bottles!" (She also thinks we should write an ebook about natural cleaners and maybe license them to Home Depot.)

See? See how the two sides of me work together perfectly?

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So what's my point? Why did I just ramble on (like Woody) about my neurosis? Well, at CHA, I was lucky enough to hear a motivating speech given by Kathy Cano-Murillo aka The Craft Chica about Jump Starting Your Brand and she recommended that a good exercise to get clear on your brand is to describe yourself as a celebrity personality or two. I thought it was an exciting and creative exercise, but didn't initially feel inspired. Sure Martha came up right off the bat. But that felt too obvious. Woody made his appearance about 10 hours later, in the middle of the night, when I sprang awake with the idea.

The great thing about this exercise is that it can definitely help you define and refine your brand. Being honest about your quirks makes your blog and social media messaging much more authentic and allows you to connect deeply with your audience. Using a celebrity personality not only helps you define your brand, it also helps people understand you more deeply because most people know the celebrities you are talking about and can decide if your brand is inline with what interests them. Fun, right?

Now that I know I'm the secret love child of Martha & Woody (I'm guessing the affair happened in her modeling days), I can start brainstorming about blog posts, projects, even the companies and brands I want to work with.

So your assignment today is to decide who your celebrity personality is. Leave a comment below. I can't wait to hear from you!

5 Responses to The Neurotic Crafter: A Lesson In Branding

  1. eileen hull says:

    Brilliant! Wish I could have gone to the seminar… Hope you had a great show!

    • Laura Bray says:

      I did have a good show Eileen. Did you? Scotty was the belle of the ball everytime I walked by. So tell me…what’s your celebrity brand?

  2. I loved this seminar! Kathy is the best. I haven't figured out who my celebrity personality is. I've been thinking about it ever since hearing Kathy talk about it (I loved that she has 'the enthusiasm of Oprah') but I'm coming up empty. There's definitely a Martha Stewart component, but I can't figure out the rest of it. I should probably poll my friends….

    • Laura Bray says:

      It will come to you when you least expect it. Try making a list of traits to describe yourself and then brainstorm celebrities who are known for those traits. Have fun!

  3. I love it, it shows so much warmth and personality! AWESOMENESS!!!!

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