Category Archives: Grow

Tips and tricks for growing plants, children and your crafty business

The Neurotic Crafter: A Lesson In Branding

A Lesson in Branding

I am the love of child of Martha Stewart and Woody Allen.

On one hand, I'm a crafter extraordinaire and a lifestyle expert building a professional empire. I am calm and all business on the outside. I am always on the lookout for great recipes and crafty inspiration. Yep, a regular old chip off the Martha Stewart block.

Then there's the traits I get from my "dad". I am anxious, nervous, a bit obsessive, with a sarcastic sense of humor, and a dry wit.

Homemade Orange Cleaner

On this blog, you tend to see the Martha-side of me rather than the Woody. But he's always there, always lurking and contributing to my inspiration. You know the recipe for the homemade cleaner I shared with you? Here's how that went down inside my head.

Woody: "Germs are everywhere. They can kill you and/or make you very sick. If the germs don't get you, the synthetic chemicals in traditional cleaning products will."

Martha: "Let's make some natural cleaners and put them in decorative bottles!" (She also thinks we should write an ebook about natural cleaners and maybe license them to Home Depot.)

See? See how the two sides of me work together perfectly?


So what's my point? Why did I just ramble on (like Woody) about my neurosis? Well, at CHA, I was lucky enough to hear a motivating speech given by Kathy Cano-Murillo aka The Craft Chica about Jump Starting Your Brand and she recommended that a good exercise to get clear on your brand is to describe yourself as a celebrity personality or two. I thought it was an exciting and creative exercise, but didn't initially feel inspired. Sure Martha came up right off the bat. But that felt too obvious. Woody made his appearance about 10 hours later, in the middle of the night, when I sprang awake with the idea.

The great thing about this exercise is that it can definitely help you define and refine your brand. Being honest about your quirks makes your blog and social media messaging much more authentic and allows you to connect deeply with your audience. Using a celebrity personality not only helps you define your brand, it also helps people understand you more deeply because most people know the celebrities you are talking about and can decide if your brand is inline with what interests them. Fun, right?

Now that I know I'm the secret love child of Martha & Woody (I'm guessing the affair happened in her modeling days), I can start brainstorming about blog posts, projects, even the companies and brands I want to work with.

So your assignment today is to decide who your celebrity personality is. Leave a comment below. I can't wait to hear from you!

How to Recover from a Trade Show

Tips for Successful CHA Trade Show||

As a crafter, you have probably seen hundreds of posts about the Craft & Hobby Megashow this week. Maybe you were even there. What you don't see is how very exhausting a trade show can be. Long working hours, standing on the concrete floor of a convention center, and networking can take a toll onContinue Reading

My Top 10 Tips for a Successful Newsletter Campaign

Roundtable Badge II copy

If you are planning on attending the CHA Mega Conference and Trade Show, be sure to sign-up for tomorrow's Designer Round Tables and get my Top 10 Tips for a Successful Newsletter Campaign. I've been sending out electronic newsletters for over seven years and, for the past few years, I've watched people focus more onContinue Reading

See You At CHA! Keep Your Contacts Organized

Tips for Successful CHA Trade Show||

I'm busy getting ready for the Craft and Hobby Association (CHA) in January. It's one of the biggest networking opportunities I have for my business as a professional craft designer and this year, the Designer Section is hosting a See You at CHA blog hop. We're all sharing tips to get the most of thisContinue Reading

Happy Halloween!


I hope you enjoyed following along my Countdown to Halloween series. For the last day, I though I would talk about candy and what to do about it. Many parents today try to limit the amount of sugar their children eat, which makes a pillowcase full of candy a very difficult thing to deal with.Continue Reading

Countdown to Halloween: Four Days of Fun

Countdown to Halloween with Bake some festive cookies.

It's cookie time! Or make candy or cupcakes. Nothing makes a girl feel festive like a little holiday baking, so break out those ghost and pumpkin shaped cookie cutters and have some fun.

Countdown to Halloween: Five Days of Fun

Halloween Countdown with Buy a Halloween Book today!

Today, let's talk about books! At Christmas time, one of our Advent Activities is to go to the store and buy a new book for our Christmas library. The books only come out with the Christmas decorations, it's always a big event and we really enjoy reading our collection over the season. This year, I'mContinue Reading

Countdown to Halloween: Six Days of Fun

Countdown to Halloween with LauraBrayDesigns: Get your pumpkins today!

Are you still hanging in there with me? Following along of the countdown to Halloween? We're on the home stretch now. Today, head to the pumpkin patch and get those pumpkins before all the good ones are taken. It's a school day, but sometimes it's fun to sneak out afterschool or dinner and do somethingContinue Reading

Countdown to Halloween: 8 Days of Fun

Dia de los Muertos:

Date night! Don't let the kids have all the fun! Why not go out tonight with your significant other? See a scary movie or go to a local haunted house. My husband and I are heading out to Ghost Tour of a historic neighborhood for our Halloween date night. I can't wait!

Countdown to Halloween: 9 Days of Fun

Halloween Movie Night:

Movie Night! Time to watch a Halloween movie! What's your favorite? Did you miss my other posts in my Countdown to Halloween Series? Scroll down the blog and catch-up with us!